Why Troxel Fitch Law Views Its Firmspace Denver Office as a Strategic Investment
An office space is a serious investment, especially for a bootstrapped firm. Do you prioritize cost and convenience? Or perhaps privacy and amenities?
Nick Troxel and Josh Fitch weighed these factors when deciding where their law firm should lay down roots. Here’s why they chose Firmspace Denver – and how it’s become a valuable environment to grow their revenue and get serious work done.
The Challenge: Choosing the Right Office Space for Long-Term Success
Nick and Josh founded Troxel Fitch Law shortly after graduating law school. The vision: to serve entrepreneurs who want attorneys that have walked in their shoes.
Their first office space was a dedicated coworking space for legal professionals in downtown Denver. But when the provider decided to close that location, they had to find a new space that would keep them in the heart of Denver's vibrant business district. A central location was key for meeting with clients and attracting new business.
Crucially, Nick and Josh didn’t just want to fill a short-term need. They wanted to invest in a space they could grow into – with the right mix of privacy, seriousness, and amenities to support their legal work.
The Solution: An Elevated Workspace for Busy Professionals
When a few attorneys from Troxel Fitch’s coworking space decided to join Firmspace, they looped Nick and Josh in on the opportunity. Troxel Fitch made the move in February 2020. Here’s what they valued most about the space:
A privacy-first environment: Privacy is a must-have for attorneys, both for productivity and confidentiality. Nick and Josh loved how each Firmspace member received an individual office equipped with sound-masking technology and a secure, members-only network. These features protected sensitive client information and minimized distractions.
A space that impresses: Troxel Fitch’s clients expected a certain kind of sophistication from their attorneys – and they wanted a professional office space to match. Between the prime location, sleek furniture, and attentive front desk team, Firmspace delivered just that. And as Nick noted, the ambiance has also enhanced Troxel Fitch’s professional image: “[it] allows us to look a lot bigger than we really are.”
Hassle-free amenities: Traditional office spaces come with a lot of hidden costs that quickly add up. That’s less than ideal for any company – especially a two-person firm. For Troxel Fitch, Firmspace’s all-inclusive amenities were an enormous value add. They could get cold brew on tap, pick up a package at the front desk, and get a document notarized on site. The overall benefit: less overhead and more time back in their day to conduct their core legal activities.
Six weeks after Troxel Fitch joined Firmspace, the pandemic lockdowns hit – forcing Nick and Josh to work from home. That experience drove home the value of having a private, dedicated workspace. And when the city opened up again, they were excited to get back into the office. Nick appreciated how easy Firmspace made the transition: “The team made sure that people felt good about coming in.”
The Result: Boundless Productivity and Revenue Growth
Since moving to Firmspace Denver, Troxel Fitch's revenue has nearly quadrupled. One reason why: the privacy and quiet has made it easier for Nick and Josh to bill more hours. As Nick noted, “We went from billing two hours a day to regularly billing four to six hours a day because we were able to execute in a more focused manner.”
Going forward, Troxel Fitch is preparing for further growth – and views Firmspace as a foundational part of its strategy. For Nick, “Firmspace has really never been something we've considered on the chopping block. It’s a vital piece of our business, allowing us to focus on getting more business, billing more work, and optimizing our operations.”
If you're looking for an office space that can enhance your productivity and significantly boost your business growth, book a tour today at a Firmspace location near you.