How One Tour Sold Augustine Talent Group on Firmspace Houston

Your first office space has an outsize impact on your company’s success. You want a space that makes it easy to focus so you can grow your revenue and scale. But there’s a chance you also want a space that feels comfortable – with a welcoming community to match.

These factors were all on Lorraine Heywood’s mind when she founded Augustine Talent Group (ATG) in 2022. We interviewed her to learn why she chose Firmspace and how it’s become not just an office space, but a home.

The Challenge: Finding an Office Space that Just Felt Right

After 25 years in the executive search industry, Lorraine decided to start an agency of her own. One of her first major decisions: where to set up shop. In particular, it was important to be in central Houston so she could easily meet her largest client.

Although Lorraine’s previous company’s coworking space was a potential option, it wasn’t the right fit. “It was aesthetically pleasing. It was in the right location. But it didn't have the right amenities. I didn't get that warm feeling.”

Her ideal workspace wouldn’t just check the usual boxes – it would create a welcoming atmosphere for both her team and her clients. And it would feel right from the moment she walked in.

The Solution: A Home Away from Home at Firmspace Houston

Lorraine considered several coworking spaces in Houston. But as she noted, “It was the tour that sold me on Firmspace.”

Here’s what she loved most:

  • The location. Firmspace was less than a mile from her biggest client, and there were plenty of restaurants and cafes nearby – great for lunch with a prospect.

  • The wow factor. “I like a lot of light,” Lorraine said. “And the lobby is very bright as soon as you get off the elevators.” There’s also a balcony on the main floor that offers a stunning view of Uptown Houston and the Galleria. Combined with the upscale furniture and fixtures, the space left a strong first impression that was hard to top.

  • The front desk service team. The team was quick to greet Lorraine and helped her feel instantly at home.

  • The private office suites. Lorraine had worked out of private offices for most of her professional career. It was important to have a work environment that gave her the quiet she needed to focus.

  • The common areas. While a private office is great for deep work, some folks need an occasional change of pace. Lorraine liked how she could work from a variety of nooks and common spaces spread out throughout the Firmspace floor. “Want to go sit in a booth and just plug in and get away? You can do that. You and your team can even have a meeting at one of the common tables.”

  • The conference rooms. Lorraine could easily see herself bringing clients into one for meetings. And there were plenty of spacious rooms to choose from.

That warm feeling Lorraine was looking for? She quickly found it at Firmspace Houston. 

The Result: A Comfortable Office Environment with a Like-Minded Community 

Since moving to Firmspace Houston, Lorraine has had the environment she needs to set her team up for success. They have private spaces to focus, but they can also collaborate in a conference room, a common area, or Lorraine’s comfortable corner office. And when they need to meet their biggest client, it’s only a three-minute drive away.

One of the biggest keys to creating this environment? The front desk service team. “They're amazing,” Lorraine said. “Their service is top-notch. They keep it very clean. They keep all the snacks stocked.” She even noted how the team sets different temperatures for each office to maximize her employees’ comfort.

Just as important to this environment, though, has been the overall community feeling. Lorraine saw one member’s husband play in a band. And she always buys a cup of coffee from another member’s cafe chain. These relationships have made Firmspace Houston feel like a genuine home – with authentic professionals who are invested in each others’ success.

Looking for a similar home for your company? Firmspace could be a great fit. But don’t just take our word for it: book a tour today at any location to see for yourself.

Darby Gerga