How Firmspace Austin Became the Professional Base for a Serial Entrepreneur Scaling Two Brands
For many founders, flexibility is non-negotiable. Teams expand, strategies shift, and the demands of leadership change faster than traditional office leases allow. Yet flexibility without professionalism comes with distractions, inconsistency, and environments that fail to support serious work.
For Scott Garrison, the founder behind Goat Sites and Apres Ski Vodka, that balance mattered deeply. As a serial entrepreneur operating across both a digital agency and a premium consumer brand, he needed a workspace that could adapt to growth without sacrificing focus. After years of navigating the tradeoffs of various office setups, he found that balance at Firmspace Austin.
The Challenge: Flexibility Without Compromise
Running two companies simultaneously requires sustained concentration. As Creative Director and Founder of Goat Sites, a website development and digital marketing agency, and CEO and Founder of Apres Ski Vodka, a premium spirits brand, Scott’s day-to-day work is largely heads-down, including executing strategy, overseeing operations, and advancing both businesses forward.
In earlier work environments, flexibility often came with friction. Traditional offices created long-term commitments and excess space that no longer made sense at early or scaling stages. More social coworking environments, while energetic, introduced distractions that disrupted focus.
At the same time, overly quiet, isolated offices were uninspiring. “In office settings that were not shared workspaces, it was sometimes a bit boring because it was too quiet,” he noted. The extremes made it difficult to settle into a productive rhythm.
What he was ultimately searching for was professionalism: a space that felt intentional, well-run, and worth showing up for every day.
The Solution: A Refined Environment Designed for Real Work
After evaluating several flexible workspace options, Firmspace Austin stood apart almost immediately. From the initial tour, the experience felt considered and professional. “First impressions matter,” he shared, noting that the staff’s approach was a key factor in his decision to join.
The private offices offered the flexibility he valued, like room to scale without being locked into long-term commitments, while maintaining the sense of ownership and focus he needed. The overall aesthetic reinforced that sense of purpose. Firmspace didn’t feel temporary or improvised. It felt established.
Equally important was the environment itself. The pace struck a rare balance: active enough to feel alive, yet controlled enough to support deep work. The caliber of other members reinforced that feeling. “Initially, I did take notice of other tenants,” he said. “They seemed very professional and focus-driven.”
Conference rooms became an essential part of his workflow, offering a reliable setting for meetings and conversations that required privacy and clarity. Whether deploying company functions at his desk or stepping into a meeting, the space supported consistency each day.
The Result: Consistency, Credibility, and Room to Grow
Now approaching three years at Firmspace, the experience has remained steady. That consistency is part of the value. “There is not much turnover of staff at all,” he observed. “That’s always a good sign.”
Over time, relationships with the Firmspace team have deepened, reinforcing the sense that the space is professionally managed and thoughtfully staffed. “The staff is next level,” he said. “They are always professional and helpful, and there is consistency in that service.”
Firmspace has also supported growth in tangible ways. Proximity to other serious professionals has opened doors, leading to new business opportunities for Goat Sites. The environment itself has elevated client perception as well. A polished building and private office send a clear signal that this is a business that values quality and execution.
Looking ahead, flexibility remains central. As both companies continue to grow, the ability to expand into additional office space nearby makes scaling simpler. It also makes recruiting easier. An appealing, professional office is a meaningful advantage when attracting talent.
For Scott, founder, the value of Firmspace is straightforward. “Some say they can work all day from the kitchen table with the dog barking,” he said. “I can’t. I need a Firmspace.”
Private offices. A focused environment. A consistently professional staff. For entrepreneurs who take their work seriously, those elements matter.
If you’re looking for a flexible office that supports focus today and growth, Firmspace is the right place to build. Explore a private workspace designed for productivity and performance and book a tour today.