How Firmspace Atlanta’s Standout Staff and Flexible Spaces Won Over Robotic Marketer

Maybe your small team has almost doubled in size. Or you realize you need more privacy to get serious work done. No matter the reason, outgrowing your office space is an all-too-common experience – especially when it comes to coworking environments.

When Robotic Marketer outgrew its Atlanta office after nearly a decade, the company needed a new office space that could support collaboration and deep work. We interviewed founder and managing director Mellissah Smith to learn why her team ultimately chose Firmspace Atlanta.

The Challenge: Finding a Workspace Built for Focus and Collaboration

When Robotic Marketer expanded to the US over a decade ago, it set up shop in a crowded Atlanta coworking space. The environment initially worked for its team size and needs. But over time, Mellissah realized she needed a space with fewer distractions – especially since she was leading two additional companies as well.

Going fully remote wasn’t an option, though. “As an entrepreneur and a leader, I don’t believe working solely from home is advantageous to great marketing,” Mellissah shared. “You need that interaction. You need that brainstorming.”

The COVID-19 pandemic lockdowns only reinforced this belief. So when the world opened back up, she committed to finding a new space with enough flexibility to go heads-down or bounce ideas off a colleague, depending on the task at hand.

The Solution: A Flexible Proworking Space with Attentive Staff

Mellissah and her team explored around a half dozen coworking spaces. They ultimately found their match, though, at Firmspace Atlanta.

One of the biggest draws was the blend of private and collaborative spaces. Mellissah loved Firmspace’s emphasis on individual office suites. But she also appreciated the range of other options to choose from.

If her team wanted to connect with its Australian arm to brainstorm a new LinkedIn campaign, they could meet in a sound-masked conference room with excellent videoconferencing tech. And if she wanted to film a promotional video for her AI-powered marketing strategy platform, she could set up in any number of upscale nooks throughout the Firmspace floor – and take advantage of the great lighting.

What really sealed the deal for Mellissah, though, was the front desk service team. From the very beginning, she was impressed by their professionalism and attentiveness. “[They] were just impeccable – super nice people, really well trained, and clearly knew their product. And you could tell that if you moved into Firmspace, they would do whatever it took to make sure you had the best possible experience."

For Mellissah, that level of care was essential. “Your team builds relationships with Firmspace members. And that’s really important. Otherwise, why wouldn’t we just work from home?”

The Result: A Launchpad for a Global Product Rollout

Since moving to Firmspace Atlanta, Robotic Marketer has emerged from a long development phase and is rolling out its AI platform globally. It can automate marketing processes from strategy to execution – and it can generate content in six languages.

Mellissah expects its Atlanta office to be the hub for the company’s next stage of growth. She’ll likely hire more staff to support that effort. And she’s thankful that Firmspace has enough flexibility to scale office space as her team grows.

Need an office space that you can grow into, not out of? Firmspace could be a great fit – book a tour today at a location near you.